Metrics

Learning from the Elections: Metrics Matter

November 9, 2012

With elections come the inevitable barrage of political advertisements. While most Americans are grateful for the end of the aggressive election season, businesses can learn an important lesson from campaigns – the value of metrics. Across the political spectrum, campaign managers are mavens of metrics, tracking multiple indicators and data sources to drive decision-making. Stump [...]

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Key Metrics for Sales Focused Businesses

October 3, 2012

It may be true that knowledge is power, but if that knowledge comes in the form of too much data it can lead to information overload. Business metrics are invaluable tools, but it’s important to focus on the most relevant data. Your goals should help you determine what metrics are most relevant to your business. [...]

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How to Track Trials by Source in StatsMix

September 27, 2012

This tutorial is a little “inside baseball,” but the use case is generalizable beyond the specific implementation, so we thought we’d share it with you. Background StatsMix is a partner in Heroku’s Add-on program. In a nutshell, Heroku customers can try StatsMix in their runtime environment with just a couple of clicks. They’ve been offering [...]

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Monitoring Key Metrics for Customer Retention in SaaS Enterprise Applications

September 12, 2012

The SaaS delivery model has created additional challenges not present with traditional on-premise enterprise applications. Customer retention is a key factor driving revenue for SaaS enterprise providers – in addition to needing a customer acquisition strategy, providers also need to have a customer retention strategy. One way to improve retention rates is through managing KPIs [...]

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How Are We Doing? Metrics Reveal the Answers

August 4, 2012

A successful business not only looks at profits, but also measures other performance parameters. These factors may include revenue, website traffic, inventory size, and overhead costs. Known as metrics, they’re essential to staying on target. But having a set of metrics in place isn’t enough. They must be used effectively for them to work for [...]

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Metrics Key to Building a Company Culture

March 1, 2012

Urban Airship recently wrote about building and maintaining their company culture. One of the more interesting points was a focus on making sure employees know the company’s key metrics. What are the real Key Performance Indicators (KPIs) for your business? For a long time we thought it was the number of notifications we were sending. [...]

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